I dunno. It is in Arkansas, and I'm sure that not everyone can afford to go to Gen Con. Maybe they can entice enough people from surrounding states, provided people know about this con.
I've been wanting to go to Gen Con since the 80's. I've never been able to afford it. I have to accept (Barring some kind of monetary win-fall) that I'll probably never get there. Sadly the only con I've ever been to was in Finland. It just happened to be running while I was there tracing and meeting family members. (Played a game of D&D, one of the few games run in English. I got to go to the European X-Day in Denmark, which was filled with awesome fun.)