Alright folks....maybe some bad news in the pipe

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nwelte1
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Post by nwelte1 »

I saw it, but was trying to state in a not so clear way that even if did change the cost for preorders I would gladly call in a heart beat and replace my order. $25.00 is cheap.
gideon_thorne wrote:
See my last comment above. Those who pre-ordered will not have their price go up.

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Post by Deogolf »

No problems here! Most of the major issues have been addressed and improved! Keep it coming guys!!
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Post by Dristram »

One thing that really caught my eye about C&C was the sub-$20 price point. And it was easier to get others to buy into C&C to check it out at that price point. That said, the M&T is mainly a CK's book. I think it might hurt more for the PHB to be $25 because that should be the bulk of the C&C books purchased. Any GM looking into C&C shouldn't be as concerned about the M&T price point as a player-only would.

If costs are really causing a need to up the price, then there really is nothing that can be done. Do it and see what happens.

As a side note, it's cool to see many expressing how $25 is still considered a deal to them. When I ran my store, I was amazed at how many customers felt any RPG book over $25 was a rip off, thus why they would only buy online.

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Post by Omote »

In today's RPG market, $25.00 for a hardback is really on the cheaper side of things, with most HB RPGs in the $35.00+ range. We have to admit that many of our views are based on the fact that we are hardcore C&C fans. The +$5 isn't going to stop us ~ but this price hike MAY affect Joe Public a great deal more then us. That is why, we as C&Cers need to continually spread the the good word, and show potential buyers why C&C is still the best, most price efficient RPG game on the market today.

YEEEEHAAAAAAAWWWW!!!

Let's do it.

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Post by jman5000 »

going from 19.95 to 24.95 = roughly a 25% increase in price. that to me seems excessive (not the price, the % increase). have the requisite costs gone up 25% as well?

are other publishers being hit with same pricing pressures and are they raising their prices by an equal 25%? why don't we hear about this screaming all over the news?

Tank asked if there were any other core books out there at this price point. don't think that is the correct question. rather, what are other publishers charging for 128 page hard back books of B/w text on pretty standard paper - is it 25.00 or thereabouts? more? less? it's not right comparing against 4 colour offset on glossy paper with 350 pages to this book.

I think a 5-15% increase would be more reasonable price increase, not 25%. again, going from 20 - 25$ for most of us is pretty negligible. Also, for most of us visiting this forum, we already own 1, 2 or 3 copies of many of the core books. Don't think you really want our opinion, as we are the vocal *minority* fanboys, and frankly we don't count. we'll buy the books if they are 50 bucks each... ala the leather bound ones...

I worry that people will look at the phb 3rd print and the m&t 2nd print side by side at their LGS, and wonder why 1 is more expensive than the other. having nothing but the books to compare, same page count, same printing quality and book quality, I bet the casual gamer may pass on the M&T book because it's *more expensive* (not meaning expensive) than the phb. the CK or the hard core gamer will not be dissuaded, but the casual one with 40 bucks to burn.

isn't there cost savings in printing outside the USA?

anyway. just my 2 cents worth of opinion.

Cheers,

J.

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Post by serleran »

If you're comparing WotC products, stop. They have print runs in the multiple ten thousands, or more. When you print that many, your prices are bound to drop. Still, they charge more than others of similar quality, and so, are more likely to handle a "price hike" because they're already overcharging and won't mind taking a 5% decrease in profit. However, when you're printing 3,000 copies, the "margin" is a lot more important... you have to make enough to justify the printing and to get the next one going, if it goes at all. TLG was likely making very little on the prints, and so, were already sacrificing by not upping the costs (had they not been so nice as to undercharge [yes, that's right... undercharge], they'd have not even needed to tell you the prices increased, because there's be a built-in "safety" in the fact they'd earned enough to cope with the slight decrease in profit margin.) This a matter of scales of economy, and is something every single small publisher deals with... NG did it already. Ask them about Wilderlands.

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Post by gideon_thorne »

jman5000 wrote:
isn't there cost savings in printing outside the USA?

Nope. By the time one sends their project overseas to be printed, the shipping alone runs the cost up to at least 3 times what it would have cost in the US.

As to the other points. The core books were being sold at rock bottom as it is. So, when one factors the costs that the consumer doesn't see, the cut retailers get to sell said products, and the general increase in cost of living, a $5 increase is actually not a whole lot. In fact, its hardly enough unless a lot more people starts buying direct. ^_~`
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Post by moriarty777 »

Well, one could argue that too little was being charged for the books in the first place.

From my shelf:

AEG - 'Relics' - 128 page count and is soft cover with a price tag of $24.95

Malhavoc Press - 'Anger of Angels' - 128 page count and is soft cover with a price tag of $21.95

Necromancer Games - 'Player's Guide to the Wilderlands' - 128 page count and is soft cover with a price tag of $23.95

All of these have a similar paper stock that the 1st print M&T utilizes and have been out for a number of years. Ink wise... all black and white with occasional shades of gray in between. Unfortunately these examples are soft cover which are typically less expensive to produce that library binding hardcovers.

Now, the paper is glossy in the new print run of the M&T... and I've tried to find some equivalents but haven't thus far... the closest are some of the 160 page hardcovers from WOTC. Those seem to be priced at $29.95

Cost saving by printing outside of the States are probably offset by increasing costs of other factors. I know that the US Postal Service rates have gone up and you still have to consider where to print. If considering Canada like they did for some previous products, the exchange rate is not as nice as it once was (the Canadian Dollar is really kicking ass these days). To get a better deal, you may have to go further, and while your printing costs may go down, other costs may go up...

Personally, I liked seeing the $20 price tag... it's easier to at least consider picking up C&C because it's so cheap. When I first found out about the game just over a year ago, I read some reviews and stuff but hadn't laid eyes on it. When I saw I could get both the PHB and M&T together on Amazon for just under $30 USD (both were listed as 30% off), I figured I had nothing to lose. Hell, it was like paying for dinner and a movie!

But, I also understand rising costs of print and, the end result being, rising prices of books.

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Post by jman5000 »

oh, I totally understand rising costs - we live in an inflationary world, and to compound matters, the US $ is getting right royally kicked so things will cost more... all I'm saying is that trying to justify a 25% price increase seems excessive. I'm not hearing rumblings about other publishers (of all printed kinds) having to try and pass off a staggering 25% increase.

for me, there's a strange psychological manifestations where anything under $20.00 doesn't seem like *real* money - that's what I take out of a bank machine for lunch... anything more than $20 seems to be *real*, meaning, I'll generally consider that purchase. before, I'd most likely buy the 2nd print of the M&T, just to see if many of the omissions on the monster write ups have been fixed. with a $25.00 price tag, I just can no longer justify that flip purchase for something I already have... again, that's just me.

good luck with the price increase. hope it doesn't confuse the casual gamer, who's unaware of these message boards too much.

Cheers,

J.

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Post by Troll Lord »

Hello All,

Got knocked out of the office for a day.

To answer some questions:

Pre-orders: Any pre-orders made at any price stick. Some lucky few two dozen or so actually got the white box set for 19.95 as it was originally priced at that and we had to raise it later due to costs. So IF, and its still a big IF, we have to raise the price we'll honor whatever you've already paid and be glad to do so.

PH at 19.95: the core Players Handbook is already on retail shelves (or should be arriving this week) and it is already at 19.95. It won't be changed. The 4th printing, if we continue to grow will be another issue. However, a price increase for that book was already on the table as we are planning on supplying a CD Rom with all manner of goodies on it in the back of the book.

Printing Outside to Reduce Costs: There are some options, but none that are attractive to me. Its been over a year since I checked on actual prices but the cost savings on b/w interior books is not substantial enough to merit my switching from the local printers. If the books were full color then you do gain a bit in savings, but those costs are offset (in my opinion) by the amount of work that would have to go into making the books full color, especially the M&T. Peter will tell me "Oh I can do that in about 11 minutes" but the reality is that he can't and he has way too much else to do to keep the brand moving along to stop and colorize the books. Furthermore, I think that RPG manufacturers are working very, very hard at chasing away potential costumers by high price points that are driven by production costs. IF I has some evidence that showed that a full color RPG book sells better than a b/w then I might rethink it. But there is none.

Cost increase vs. Price increase: Jmann you asked if the cost has risen 25%. As a percentage, no. However, the 19.95 price tag was hard to manage even at the costs of the 1st printing in 2005. Our margins are very very tight and mark up not very good. The price was not a good one when considering cost/margins. However, this was a decision we made after long discussion here (I originally wanted a 29.95 price tag, Davis pushed for a 14.95, we settled on 19.95, after long, long, long argument and discussion - and if any of you have had the 'pleasure' of seeing the two of us argue, you can imagine what it was like what with the yammering rants and all that). The 19.95 price tag has paid its dividends as it has attracted new customers to the game (note the two new posters here that mentioned it), but it has made things tighter. ALL this was offset by an enthusiastic pre-order support from many of you guys. We sold a great deal more direct than we are now (that is a natural response and one we expected). That helped fund and drive the price point.

So no, the cost has not gone up 25%, but the increase production cost has now made the 19.95 price even tougher to manage and cut our margins even deeper.

Aldo has suggested a moderate 21.95, my numbers support a 24.95, but I haven't made the decision yet. I have to in the next few hours.

With that in mind I'm working on a few ideas to offset costs.

Thanks for listening,

Steve
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Post by jman5000 »

cheers!

Thanks for the update...

J.

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Post by Stuie »

Troll Lord wrote:
Aldo has suggested a moderate 21.95, my numbers support a 24.95, but I haven't made the decision yet. I have to in the next few hours.

Thanks for being so open about this Steve. Very refreshing in any industry.

For me, I'd rather see a consistent price point rather than a gradually increasing one - so I say go with 24.95 and stick with it as long as you can, rather than 21.95 this month, 22.95 some months down the road, etc.
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Post by jman5000 »

[quote="Troll Lord"]However, a price increase for that book was already on the table as we are planning on supplying a CD Rom with all manner of goodies on it in the back of the book.

[/quote]

now that is cool info!

I'd certainly pay more for "bonus" materials in the back of the book. as for a gradual increase vs a "one" time increase, I think gradual is better IMO, because you can still be the best value around while dealing with inflation. jumping immediately up to a price point that will give you 3-5 years of stability in price may no longer mean you are the value leaders...

personally, I think a VERY compelling reason to play C&C is the price point. it's *cheap* enough to really be a impulse buy. 21.95 just simply rings more true for me... rather than 24.95 at this point.

Cheers,

J.

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Post by Troll Lord »

Okay, price determined. We are going to stick with the $19.95 price point for this printing. Thanks to everyone for your comments and concerns, but in the end, the game is still marginal in the market place and needs every little boost it can get. The 'under 20' is a great price for the game. (actually davis kept throwing darts at me and screaming 'suck it up monkey slim!' until I agreed.

Thanks!

Steve
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Post by slimykuotoan »

That means I'll have some extra dough to blow on an adventure....
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Post by moriarty777 »

Well, I was initially a bit surprised that you're sticking with the low price point but quite happy.

Thanks for keeping the fans in the loop!

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Post by Dristram »

Troll Lord wrote:
Okay, price determined. We are going to stick with the $19.95 price point for this printing.
That's great news for the fans and future C&Cers! I'm glad to know that the price point still works out at least for this printing. Second printings are a lot of times just ones that fix the missed things about the first printing.

It is so awesome that you considered feedback from the fans.

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Post by Treebore »

Just make sure you guys can stay in business.

It may be a 25% increase, but at least I realize you would only see maybe a $1.60 of that in your pockets. So less than a 10% increase in money for you.
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Post by Tadhg »

slimykuotoan wrote:
That means I'll have some extra dough to blow on an adventure....

Exactly. I'm getting behind in my C&C adventure purchases.
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Post by DangerDwarf »

Troll Lord wrote:
Okay, price determined. We are going to stick with the $19.95 price point for this printing.

Wow. Gotta admit that's pretty cool. Even at 24.95 I thought it'd be a bargain but its good to see you guys seriously paying attention to fan input.

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Post by serleran »

I felt this appropriate, from one of my favorite bands:

There's nothing wrong with Capitalism

There's nothing wrong with free enterprise

Don't try to make me feel guilty

I'm so tired of hearing you cry

There's nothing wrong with making some profit

If you ask me I'll say it's just fine

There's nothing wrong with wanting to live nice

I'm so tired of hearing you whine

About the revolution

Bringin' down the rich

When was the last time you dug a ditch, baby!

If it ain't one thing

Then it's the other

Any cause that crosses your path

Your heart bleeds for anyone's brother

I've got to tell you you're a pain in the ass

You criticize with plenty of vigor

You rationalize everything that you do

With catchy phrases and heavy quotations

And everybody is crazy but you

You're just a middle class, socialist brat

From a suburban family and you never really had to work

And you tell me that we've got to get back

To the struggling masses (whoever they are)

You talk, talk, talk about suffering and pain

Your mouth is bigger than your entire brain

What the hell do you know about suffering and pain . . .

(Repeat first verse)

(Repeat chorus)

There's nothing wrong with Capitalism

There's nothing wrong with Capitalism

There's nothing wrong with Capitalism

There's nothing wrong with Capitalism

-- Oingo-Boingo, Capitalism

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Post by Julian Grimm »

serleran wrote:
I felt this appropriate, from one of my favorite bands:

There's nothing wrong with Capitalism

There's nothing wrong with free enterprise

Don't try to make me feel guilty

I'm so tired of hearing you cry

There's nothing wrong with making some profit

If you ask me I'll say it's just fine

There's nothing wrong with wanting to live nice

I'm so tired of hearing you whine

About the revolution

Bringin' down the rich

When was the last time you dug a ditch, baby!

If it ain't one thing

Then it's the other

Any cause that crosses your path

Your heart bleeds for anyone's brother

I've got to tell you you're a pain in the ass

You criticize with plenty of vigor

You rationalize everything that you do

With catchy phrases and heavy quotations

And everybody is crazy but you

You're just a middle class, socialist brat

From a suburban family and you never really had to work

And you tell me that we've got to get back

To the struggling masses (whoever they are)

You talk, talk, talk about suffering and pain

Your mouth is bigger than your entire brain

What the hell do you know about suffering and pain . . .

(Repeat first verse)

(Repeat chorus)

There's nothing wrong with Capitalism

There's nothing wrong with Capitalism

There's nothing wrong with Capitalism

There's nothing wrong with Capitalism

-- Oingo-Boingo, Capitalism

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Post by Emryys »

I'd mention in any advertising "Still Only 19.95"... "Best Deal in RPGing" and /or "Cost Consious Crusading!"...
BTW, I noticed the "Highlands Bundle" in PDF at RPGNow.... very nice intro setting package for those new to the game!
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Post by Orpheus »

serleran wrote:
I felt this appropriate, from one of my favorite bands:

There's nothing wrong with Capitalism

There's nothing wrong with free enterprise

Don't try to make me feel guilty

I'm so tired of hearing you cry

There's nothing wrong with making some profit

If you ask me I'll say it's just fine

There's nothing wrong with wanting to live nice

I'm so tired of hearing you whine

About the revolution

Bringin' down the rich

When was the last time you dug a ditch, baby!

If it ain't one thing

Then it's the other

Any cause that crosses your path

Your heart bleeds for anyone's brother

I've got to tell you you're a pain in the ass

You criticize with plenty of vigor

You rationalize everything that you do

With catchy phrases and heavy quotations

And everybody is crazy but you

You're just a middle class, socialist brat

From a suburban family and you never really had to work

And you tell me that we've got to get back

To the struggling masses (whoever they are)

You talk, talk, talk about suffering and pain

Your mouth is bigger than your entire brain

What the hell do you know about suffering and pain . . .

(Repeat first verse)

(Repeat chorus)

There's nothing wrong with Capitalism

There's nothing wrong with Capitalism

There's nothing wrong with Capitalism

There's nothing wrong with Capitalism

-- Oingo-Boingo, Capitalism

Good one. It made National Review's top 100 Conservative Rock Songs of All Time. It also has a home on my iPod.

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