Relaxo wrote:
um... is it free for stores to participate?
I guess they didn't see a bump in sales last year?
It seems like a no-brainer, get people in the stores any way you can.
It's isn't free and the stores do end up paying for it however part of the price I believe includes the shipping so the stores are not paying that much to get people in the door of their store compared to other forms of advertising.
The problem is a lot of stores do not know how to take proper advantage of it.
Some people come in just to get the free stuff and just turn around and leave again. Then again, some stores don't do anything special on that day either. Free RPG day needs to be better advertised in these stores too. The ones local to me didn't advertise at all so the people that come out to the stores are coming in just to get their freebies and sometimes do not have the intention of buying anything.
However, if you ran events around it, you have a greater chance of capitalizing on something. Stores need to do this better but some stores unfortunately do not have the space.
I've heard of plenty of stores mismanaging Free RPG Day and I know some stores didn't see the positive value of continuing it after a luke-warm reaction (at best) to it in the past. However, this is again dependent on the store in question.
M
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