A little bit of info - We live in (and would open the store in) a town about the size of 35,000. There is no current game store in this town - the last one closed about 2 years ago. That store, opened in 1991 and was owned by the same guy for about 13 years. He sold it off in 2004, due to him moving to NC. A guy bought it and pretty much ran it into the ground (a few customers went off and made a rival comic store across town, but that store closed in '07...anyway...). In '06 the guy who bought the store realized there was more to running a store than he realized and sold it to a "chain" of comic shops in the area. That store closed in early '08 and was consolidated into a store in a neighboring city.
As for the neighboring city - the store that got "folded" into the more successful store in this town is still going okay, but they trimmed out all the games, except mainstream stuff (D&D, SW Saga, Magic, and a few odds and ends) and all they do is comics now, mostly. The bigger competition is a store that has been in business since the late '80s. They do comics, rpgs, action figures, comic memorabilia (busts, etc.), a little cards, and a few other things.
The good thing is the town is bigger - maybe 85,000+ and only has those two stores to work with (there is a Books-A-Million and a Barnes & Noble in town, too). The total metropolitan area of our two towns is over a half a million people. The good store is about 25-30 minutes away from where I'd put mine/ours (in my downtown area, most likely). Also, the good store in the neighboring city doesn't deal with Magic or Games Workshop at all (they have three boxes of Magic cards, and thats it).
I guess my question/concerns are, will this area be able to support another store? I think both stores (the one in this town w/ the original owner and the one in the neighboring city) did well when they were at their peak, and even for a long time after that. I think the good store in the other town still does 10-12k a month. The original owner of the store in my town said that he did 14-18k, with higher spikes, a month up until he sold and moved to NC. But I also know those were better times, too.
I'm thinking of focusing on things the other stores in the area aren't focusing on - Games Workshop & GW events, Magic and Magic events, and in-store gaming in general (even the good store in the other town has never, all these years, had in-store gaming). I'm still up in the air about comics, but I've heard they're a necessity and I've heard I can do without.
I guess Im trying to pick the brain of any current or former store owners/workers, or others who have information essential to this subject. How big should initial orders be? Restocks? Overhead? What product does well and moves fast, and what doesn't? Am I a freaking idiot?? Any pointers would be helpful.
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